this post was submitted on 18 Sep 2025
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Marketing Doesn't Work on Nerds (www.infoworld.com)
submitted 8 hours ago by melfie@lemy.lol to c/technology@lemmy.world
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Good insights, and not just software developers, really. We don’t like ads, sensationalism, or anything reeking of bullshit. If we have to talk to someone to find out the price, the product may as well not exist.

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[–] DaGeek247@fedia.io 15 points 6 hours ago (1 children)

Good insights, and not just software developers, really. We don’t like ads, sensationalism, or anything reeking of bullshit

Its a big list of major assumptions by someone who never bothered to verify if they're even true. He's mad he had to work with a heavily marketed product that his boss liked, and wrote this about it. Check out this quote from the article;

And the really fun part is that “astroturfing” a thread about your product on Hacker News or Reddit is just about impossible. If you go to the places where developers hang out and try to promote your product, you will be shot down faster than Mark Zuckerberg at a privacy conference.

Dude. Reddit is practically more bot than person at this point, and its impossible to know by how much, because of how good they are at fooling everyone. https://www.clrn.org/how-much-of-reddit-is-bots/

[–] AnAmericanPotato@programming.dev 2 points 3 hours ago

Yeah, there was a time when that was true, but Reddit's been heavily compromised for...I dunno, at least a decade now. Pretty much every public forum becomes compromised after it reaches a certain size, and now with The Power of AI, it's economical to compromise smaller and smaller forums, too, and it's harder and harder to properly calibrate your bullshit detector. yayy....

There are still some great specialized nerd forums out there though. Relevant XKCD: https://xkcd.com/1603/