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172

Why are AI companies suddenly opening up coffee shops? (sfstandard.com)

submitted 5 days ago by Curmuffin@fedia.io to c/technology@lemmy.world

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Brewing brand love: how AI startups are reaching subscribers through coffee — the cappuccinos are camouflage.

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[–] jpv2390@discuss.tchncs.de 10 points 5 days ago (1 children)

They must be competing for markethare - they need more users. If those AI companies really are getting by with VC and other crap debt only this MO can only be propped up by increasing user numbers.

[–] scarabic@lemmy.world 2 points 3 days ago

A billboard costs money. A cafe also has your brand name on it but can be operated at a profit.

I don’t know what this is really all about but I’m just thinking through possibilities. It could definitely just be a stupid marketing fad. The number of eyeballs a cafe will get in a metropolis like Seoul is tremendous. If they had a cafe in every town across bumfuk suburbia that would be another story.