this post was submitted on 23 Oct 2025
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Microsoft Pushes Xbox Division to Hit Higher Profit Margins (www.bloomberg.com)
submitted 1 week ago by technocrit@lemmy.dbzer0.com to c/technology@lemmy.world
22 comments fedilink hide all child comments
 

Management’s goal of 30% profit margins for gaming has led to job losses, canceled projects

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[–] woelkchen@lemmy.world 1 points 5 days ago (1 children)

You’re confusing the word “dominant”. They’ve never been even remotely close to being dominant in gaming.

Look up the revenue numbers. Nobody else comes close. Minecraft alone with its different editions is massive.

[–] FreedomAdvocate 0 points 3 days ago* (last edited 3 days ago) (1 children)

Sony easily beat them lol. Did you even look up the numbers?

[–] woelkchen@lemmy.world 1 points 3 days ago* (last edited 3 days ago) (1 children)

Sony easily beat them lol.

PlayStation consoles beat Xbox consoles but that's not the whole gaming market. Microsoft and their subsidiaries publish games for PlayStation, Nintendo, iPhones, Windows,... This is really not hard to understand.

Did you even look up the numbers?

Yep, revenue numbers from when ABK was still independent, user numbers of the various Minecraft editions, etc. All public information easily to find for any person with basic media competency.

Articles like https://www.videogameschronicle.com/news/microsoft-was-the-no-1-games-publisher-in-the-world-last-month/ are really easy to find.

[–] FreedomAdvocate 0 points 2 days ago (1 children)

Now go look at both companies total gaming revenue for the whole year, not just the month that the biggest game of the year releases.

PlayStations revenue is about 50% more than Xbox’s.

[–] woelkchen@lemmy.world 0 points 2 days ago (1 children)

PlayStations revenue is about 50% more than Xbox’s.

Minecraft, Bethesda, and Activision Blizard are not part of Xbox. They are separate publishing arms within Microsoft. How is that so hard to understand? How can one not grasp such a simple thing?

[–] FreedomAdvocate 0 points 2 days ago* (last edited 2 days ago) (1 children)

How is that so hard to understand? How can one not grasp such a simple thing

The irony of this is just incredible.

Their revenues are all included in Xbox’s revenue lol. Have you ever even read one of Microsoft’s earnings reports? Doesn’t look like it. If there was a “confidently incorrect” community on here your comments would be pinned to the top lol

https://www.tweaktown.com/news/96558/big-3-revenues-compared-playstation-made-30-billion-in-2023-xbox-18/index.html

Now that Sony, Microsoft, and Nintendo have all published their holiday earnings reports, we can compile the data and get a total sum for the entire year. According to data provided by the companies and analyzed by TweakTown, gaming's Big 3 generated over $60 billion in combined annual revenues.

PlayStation leads the charge with a staggering $30.12 billion made during the year.

Microsoft is firmly in second place as Xbox tallies up to a mighty $18.128 billion. This of course includes Activision Blizzard King revenues as a result of the ABK acquisition. Xbox gaming revenues increased by 16.5% in 2023, compared to $15.563 billion in 2022. This is an increase of $2.56 billion, most of which was from the recognition of Activision's revenues.

Show me ONE source showing that Xbox makes more revenue than PlayStation. Just one.

[–] woelkchen@lemmy.world 0 points 2 days ago* (last edited 2 days ago)

Their revenues are all included in Xbox’s revenue lol.

Activision-Blizzard is not part of Xbox. Both are separate branches under Microsoft Gaming.

I also thought it was clear that by "dominant position in game publishing" I didn't mean the revenue taken solely from the 30% platform tax and not from hardware sales but from the combined sales of their games. It was my mistake to not clarify this. Sony releases only a handful of games per year. I also referenced user numbers of Minecraft, a cheap game with a massive user base but it would be madness to include the revenue of the Minecraft movie into a comment about the standing in game publishing.

I thought I made myself clear that my comment was about using all those games properties and Windows monopoly to further hurt the market. Making Minecraft exclusive to Windows and Xbox would be such a move.