this post was submitted on 18 Nov 2025
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This is probably because of how shitty American trademark law is, more than anything. I'm not a lawyer, but I've heard it over and over that trademark owners are legally required to defend their trademarks from potential violators like this, or they can lose the trademark.
Everybody knows this, but why let the truth get in the way of an exciting news story?
Everybody "knows" some bullshit that isn't actually based in reality. Pieces of shit spread it so players like Disney seem less unhinged, but is absolutely not required. Renewing your trademark is the only requirement.