this post was submitted on 31 Jul 2026
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177
Ford CEO tells employees Chinese automakers could enter U.S. market in next decade (www.reuters.com)
submitted 4 days ago by sanitation@lemmy.today to c/technology@lemmy.world
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[–] mechoman444@lemmy.world 14 points 3 days ago (11 children)

Thank the Lord in heaven! I'd buy a BYD right now if I could.

Let's take stock for a moment. A freaking Toyota Corolla is pushing $30,000. A Corolla.

A regular F-150 is $60,000+. The average new car sells for around $40,000, and the average monthly payment is close to $1,000.

And guess what? They're not selling. They're just too expensive. A Ford Raptor is over $100,000. Over $100,000. Dealerships are flooded with them, and they still aren't making meaningful deals.

From a purely economic perspective, we need competition from China to force this market back toward affordable vehicles, because there are no genuinely cheap, affordable new cars in this country anymore.

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[–] PizzaLamp25@lemmy.world 56 points 4 days ago (6 children)

Can't think of a single US automaker I'd buy from and I doubt that would change within 10 years.

[–] voytrekk@sopuli.xyz 20 points 4 days ago (4 children)

There is one, Slate. They are offering a small electric truck that lets you fully customize it. There is also no tracking built in at all, which no other manufacturer can say right now.

[–] ThanksObama@sh.itjust.works 15 points 4 days ago (1 children)

Yeah, but it's owned by Bezos, so fuck no.

[–] JohnEdwa@sopuli.xyz 21 points 4 days ago (9 children)

It's not.
Bezos is one of the many investors that provided funding for it at the start, but he has a minority stake in the company.

At one point he had one board representative, but now even that isn't the case any more.

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[–] kboos1@lemmy.world 10 points 4 days ago

I rent a lot of vehicles for work when traveling, I can't say I thought "I could see myself owning one of these" or even enjoyed driving Cadillacs, Jeeps, Chevy or Fords. The Jeeps were junk, the transmissions were way out of tune with the engine and the suspension felt like I was in a horse carriage. The Fords all had huge gas tanks, turned like boats, and the computer kept glitching. The Chevy had good performance but felt cheap. I couldn't figure out why anyone would think a Cadillac was a luxury vehicle, It was like driving a Kia but everything was loose.

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[–] greyscale@lemmy.grey.ooo 38 points 4 days ago (9 children)

Jim Farley, CEO of Ford drives a fucking Xiaomi SU7. If he wont drive a Lincoln, then Ford deserves to die.

Instead of giving themselves buybacks when money was good, they should have been innovating.

Bye, Ford.

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[–] LodeMike@lemmy.today 18 points 4 days ago (4 children)

They could do it tomorrow if it were legal

[–] dmalteseknight@programming.dev 3 points 3 days ago

With this administration it is just takes a couple of bribes to enter the market.

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[–] Greyghoster@aussie.zone 4 points 3 days ago

I was blown away by this documentary on the Chinese EV industry. Can see why the old companies in the west can’t easily adapt, mostly due to mindset and sunk cost fallacy. Roboticics everywhere and cutthroat competition driving innovation.

Watching  S2026 China's EV Revolution  in iview https://iview.abc.net.au/show/foreign-correspondent/series/2026/video/NC2604H012S00

[–] kboos1@lemmy.world 34 points 4 days ago (1 children)

Oh no! Here comes capitalism from a communist country. It's like we built infrastructure to exploit cheap labor for short term gains and it's backfiring! Who could have ever seen this coming?

[–] RIotingPacifist@lemmy.world 13 points 4 days ago (3 children)

China is just state influences capitalism, the workers don't own the means of production, but it turns out if you invest in your means of production you can easily beat those that don't.

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[–] BrickEater@lemmy.world 1 points 2 days ago

Boo fucking hoo, I hope ford GM and Chevy all sink

[–] Dezzillion@lemmy.world 10 points 3 days ago

American cars suck.

[–] FoxtrotDeltaTango@sh.itjust.works 5 points 3 days ago

[–] TrollTrollrolllol@lemmy.world 11 points 3 days ago

"And instead of improving our offerings we will spend tens of millions "contributing" (bribing) politicians to make sure that doesn't happen."

[–] WizardJr@lemmy.today 32 points 4 days ago

I sure hope he's right.

[–] Zink@programming.dev 3 points 3 days ago

It would be nice to be able to consider more asian brands than just japanese and korean when next replacing a car and ignoring everything American.

[–] compostgoblin@piefed.blahaj.zone 13 points 4 days ago

Don’t threaten me with a good time! I’d be driving a BYD right now if I could

[–] thedeadwalking4242@lemmy.world 3 points 3 days ago

They should enter now

[–] FistingEnthusiast@lemmy.world 8 points 4 days ago

It's happening way before then!

[–] AA5B@lemmy.world 4 points 4 days ago* (last edited 4 days ago)

Farley talks a good game but has always been full of shit. If he agrees that ford needs to turn around to compete with new technology, he should talk to the CEO about it

Where’s that conviction when you gave up on EVs instead of trying to improve your own technology? Where have their ever been ford EVs that normal people could buy? What about those for employees eager to jump to new technology when you shut down their factories?

And seriously, they’re competitive with Chinese cars in Europe because they resell Geelys (Chinese cars)? What kind of bs is that?

[–] AverageEarthling@feddit.online 5 points 4 days ago

good. maybe people can afford to buy one. unlike overpriced ford ipads on wheels.

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