I’m starting to think the Fediverse has the wrong focus. We keep talking about growing MAU and promoting "the Fediverse" as if it’s a product, but that’s backwards. Before Reddit and Twitter, niche communities grew around websites like fansites, blogs, and tools that happened to have a forum attached. People came for the content, and stayed for the conversation.
So instead of just telling people to join Lemmy or Mastodon or promoting sports on Lemmy, we should embed Fediverse features into purpose-built websites. That creates a feedback loop: the site promotes the community, and the community fuels the site. You can build out unique features like scoreboards, event calendars, or curated resources and then use Lemmy threads as the discussion layer. Some users will interact directly on the site, while others can subscribe via their own Fediverse client. Everyone wins.
That’s exactly what I’m trying to do with Vegan Home Cooks. I’m syncing Lemmy posts into the site, but I’m also building out original features beyond just the forum. The goal is for the site to be the thing people discover and remember, with federation as the invisible engine underneath. I’m still figuring out the recipe for success, but I think this model has more potential than evangelizing Lemmy.