this post was submitted on 17 Jul 2025
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] samus12345@sh.itjust.works 8 points 5 months ago

Joke's on them, I'm cheap as fuck.

[–] edg@lemmy.world 8 points 5 months ago

So this means millionaires will be paying significantly more, right?

[–] Simulation6@sopuli.xyz 8 points 5 months ago

How do they get away with charging people different amounts for the same product? Couldn’t they charge more if they don’t like someone, like because they maybe a not white republican?

[–] chunes@lemmy.world 7 points 5 months ago

What's the point of money anymore, then? Let my personal ai agent pay for the ticket with the same funny money that delta wants to use.

[–] null_dot@lemmy.dbzer0.com 7 points 5 months ago

I think i might just go live in the woods.

[–] catty@lemmy.world 6 points 5 months ago

Great, so m/billionaires get charged 100x more, right. Right?

[–] FireWire400@lemmy.world 6 points 5 months ago* (last edited 5 months ago) (7 children)

How does a AI know whether you're rich or not?

[–] a4ng3l@lemmy.world 8 points 5 months ago (2 children)

That’s a field in data science / marketing that’s been active forever… assume that companies at large have a rating of their prospects & customers & ex-customers alike which includes a notion of wealth. Either derived from consumption habits or acquired through data brokers or both usually.

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[–] FundMECFS@quokk.au 6 points 5 months ago (2 children)

So what’s the trick to get a cheap price?

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[–] WrenFeathers@lemmy.world 4 points 5 months ago

But AI allows us to turn talentless hacks into “artists”! How on earth can such a blessing be used for bad!!

Woe to all of us!

(obligatory s/)

[–] nthavoc@lemmy.today 4 points 5 months ago (1 children)

going to have interesting results if powered by Grok......

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[–] raynethackery@lemmy.world 4 points 5 months ago

Soooo glad I don't have to fly anymore.

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