this post was submitted on 17 Jul 2025
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] null_dot@lemmy.dbzer0.com 7 points 4 days ago

I think i might just go live in the woods.

[–] KarlHungus42@lemmy.world 11 points 5 days ago* (last edited 5 days ago) (5 children)

Delta has been by go-to airline for a long time. After reading this, I never want to fly with them again. Fuck them and anyone else who does this. If we collectively do nothing to put a stop to this practice now, it will be everywhere soon. I fucking hate this level of capitalism. Greedy fucks.

[–] voytrekk@sopuli.xyz 6 points 5 days ago (1 children)

Unfortunately the other big airlines in the country will do this soon after seeing its success.

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[–] Kolanaki@pawb.social 10 points 5 days ago (1 children)

I will pay exactly $0 and they will like it. 😬

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[–] rem26_art@fedia.io 13 points 5 days ago

this is basically like "we can't keep our shareholders happy in their quest for infinite return on investment without you overpaying for our services"

[–] BackgrndNoize@lemmy.world 9 points 5 days ago

And now I will eliminate Delta airlines from my airline options when I travel, because fuck this shit

[–] samus12345@sh.itjust.works 8 points 5 days ago

Joke's on them, I'm cheap as fuck.

[–] rottingleaf@lemmy.world 10 points 5 days ago

When at school, I was being told this is illegal. Public offering and all that.

That is, I wouldn't mind with something like ancap in place (to preserve things like competition and privacy), but I see no good things from ancap being implemented anywhere, while the bad things seem to not be meeting any resistance at all.

So, 1) how's this legal, 2) ... oh, have read in the comments that it's still not. Thanks.

[–] catty@lemmy.world 6 points 4 days ago

Great, so m/billionaires get charged 100x more, right. Right?

[–] FundMECFS@quokk.au 6 points 4 days ago (2 children)

So what’s the trick to get a cheap price?

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[–] WrenFeathers@lemmy.world 4 points 4 days ago

But AI allows us to turn talentless hacks into “artists”! How on earth can such a blessing be used for bad!!

Woe to all of us!

(obligatory s/)

[–] Trimatrix@lemmy.world 9 points 5 days ago

Please let it be stupidly implemented such that I can convince the AI to pay me to fly Delta. (IMHO, how are they even a big airline player? I give it they are a step above Spirit but that’s all they got)

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