I've always associated it with the classic “riding into the sunset” storytelling trope, which is often used to symbolize the end of a journey or of a chapter of the rider's life.
this post was submitted on 20 Oct 2026
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This seems right to me. It's the lone gunman riding into the sunset at the end of a Western. The big action has concluded and the end is in sight.
It's the Hollywood version of "it ain't over until the fat lady sings." Which is a questionable phrase by today's standards but shows how we come up with weird proverbs surrounding stuff ending.
At the end of the day, I always thought it was because... It was the end of the day 😅. The end of a cycle.
The "day" for that product is coming to an end. Tomorrow will bring a new product.
Shut down sounds abrupt, sunsetting implies there's a gradual process.
Because business have an inherent need to reinvent the wheel when it comes to corporate speak.
I mean when a company like Google announces they are shutting down support for ChromeOS in 2034 it's a slow ease out of letting people know ahead of time you wont get updates in 8 years. If they called it a bullet to the brain I would expect updates would no longer come to the product immediately.
to muddy the water, to soften the blow