It's just downloading the methods that work specifically for the psychology it learned you have. /Truthful sarcasm
Surveillance is only a small aspect of the threat, datamining that analyzes you and profiles you then creates algorithms based on your psychology to then move your life down paths that aren't naturally your life path... Is a major threat. Also this isn't new... This type of social manipulation has been happening since at least 1930s with analog methods. It's probably why CIA and government helps fund datamining social media and datacenters.