this post was submitted on 08 Nov 2026
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Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.

Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”

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[–] foodandart@lemmy.zip 10 points 1 day ago (4 children)

As long as it can be shut off, I'm okay with Apple shoving this into the devices.

I like the option called "off".

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[–] TechBigBack@lemmy.zip 1 points 15 hours ago

Why not just add ChatGPT behind Siri?

[–] BigTrout75@lemmy.world 13 points 1 day ago (1 children)

Put it everywhere, just like Microsoft

We haven't needed much of an upgrade to our devices for like 10 years. They are perennially in search of a new shiny tech object that will make people open their wallets.

[–] hperrin@lemmy.ca 41 points 1 day ago

There are things that the user wants, and there are things that are good for the user. The two are rarely the same.

This is neither.

[–] Malica@lemmy.zip 27 points 1 day ago

More proof that the biggest morons rise to the top of the capitalism rancid stew.

[–] jmantothe64@lemmy.world 51 points 1 day ago (5 children)

Apple has been speedrunning problems and bad decisions since Ternus took over: the iPhone duo, macos 27 being buggy as fuck and making it difficult to disable the siri ai bs, the new macbook having an OLED that flickers so slowly it gives you eyestrain, the apple tv going from $150 to $300

[–] EdyBolos@lemmy.world 32 points 1 day ago (2 children)

Most, if not all of these, have been decided since before Ternus took over though.

[–] 4am@lemmy.zip 18 points 1 day ago (1 children)
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[–] MangioneDontMiss@feddit.nl 22 points 1 day ago (4 children)

Are people hired to be CEOs because they are dooshbags or do people become dooshbags because they are CEOs?

[–] Sharkticon@lemmy.zip 10 points 1 day ago (2 children)
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[–] Duchess@piefed.linenoise.vip 40 points 1 day ago* (last edited 1 day ago) (5 children)

The stuff they just released is so bad. My 17 Pro used to open an app immediately when I asked Siri and now she churns for over 5 seconds sometime before opening things. Went from a time saving shortcut to an annoyance.

She can’t understand anything going on with my phone, she misunderstands me a lot more than before. Keeps requesting the same permissions over and over with no way to permanently grant them. Navigation is ridiculous she’ll navigate to a town in the next country before a name in my contacts. Having really loved iPhones since 2010 this will be my last one. I’m bound for grapheneos or something similar have already begun moving my data out of their cloud in anticipation.

[–] i_stole_ur_taco@lemmy.ca 11 points 1 day ago

I got this too. I think it’s a bug in our user profiles - local inference for shit like opening apps should be fast, but instead it hands off to ChatGPT or something and fucks around for like 8 seconds.

Try Settings > Siri > Turn off Siri, then turn it on again.

When I did that it asked if I still wanted to be in the beta (what beta did I sign up for?!). I said no, and it finally reverted back to being fast-but-shitty, which is better than slow-and-shitty.

[–] Aatube@kbin.melroy.org 17 points 1 day ago (1 children)

apparently you can use the old siri by turning it on and off again and clicking “classic”

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[–] WolfLink@sh.itjust.works 19 points 1 day ago

I turned off Siri on my MacBook so I could have the old spotlight search back.

[–] bennypl@infosec.pub 1 points 20 hours ago (2 children)

You could also just open the app yourself and that's always faster than asking siri...

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[–] redballooon@lemmy.world 5 points 1 day ago* (last edited 20 hours ago)

That's a rather obvious and expected move in my eyes. After all, they had setup themselves for deep AI integration with their processor changes about a decade ago already. I was wondering for a while why they never really played their hand so far. Siri was not the epitome of that development.

[–] BrilliantBadger@piefed.ca 21 points 1 day ago (3 children)

In other news soon... Apple lays off 40% of employees.

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[–] betanumerus@lemmy.ca 1 points 19 hours ago* (last edited 18 hours ago)

I chose the iPhone 15 specifically because it did not support Apple Intelligence.

What I want is options, not being screwed into paying to burn fossil fuels (for AI data centers), for O&G to say we "demand" fossil combustion.

[–] ABetterTomorrow@sh.itjust.works 2 points 22 hours ago (1 children)

There’s a bigger issue here at play. The way members inside 3GPP are planning for how 6G technology works (if passes, if not it goes to 7G planning) is that your phones AI model is fine tuned based on all your behaviors and set of predictions and your phones AI will communicate to an agent either close to the phones modem and/or speak to another agent at the nearest 6G tower or NTN with a 6G Core.

If people were to see what standards organizations make up, your mind would be blown. There’s a lot of good intentions, but just enough people to use cool tech for bad. $$$

[–] RumRunningDevil@lemmy.zip 2 points 18 hours ago* (last edited 17 hours ago) (1 children)

Didn't believe it until I looked it up.

Wholly fuck we really want the black wall from Cyberpunk don't we?

[–] ABetterTomorrow@sh.itjust.works 1 points 17 hours ago

If you want to see the world being built from a tech government side (like real government but not political) look up:

IEEE 3GPP ETSI CTIA ATSC ISO NIST IETF

[–] TORFdot0@lemmy.world 6 points 1 day ago

Being back Tim Apple. John Apple sucks if his pushes are going to be on iPhones folding out into iPad mini’s for $2000 and Siri AI

[–] nilloc@discuss.tchncs.de 1 points 20 hours ago

After updating my phone to the Apple Intelligence stuff I now have a 3+ second stall/freeze when asking Siri anything, including the fucking timer.

It also lags out hard typing into the address bar on Safari.

I’m so poised that they stopped updating security in the previous OS.

[–] Necrifyre@piefed.blahaj.zone 11 points 1 day ago (1 children)

Huh, when did Tim Cook go?

[–] ltxrtquq@lemmy.ml 9 points 1 day ago

Alas Tim Apple, we hardly knew ye.

https://www.howtogeek.com/tim-cook-steps-down-as-apple-ceo/

Back in April, apparently.

[–] desmosthenes@lemmy.world 12 points 1 day ago* (last edited 1 day ago) (3 children)

yea he’s dropping the ball with everything he’s announced and released since taking over. steve is rolling in his grave with the touch screen, folding phone, ai, price increases, shitty operating system redesigns, etc

[–] green_link@lemmy.world 4 points 1 day ago

as much as i hate Jobs, i think he would have been fine with a folding iphone. an iphone that would fold out into a mini ipad? from an idea point what's not to love? he did ultimately see the light with smaller tablets and signed off on producing the ipad mini a year before he died. (only after being told and shown how convenient and useful the smaller form factor tablets were, a samsung 7 inch tablet for reference)

but the iphone duo? i think he would have absolutely hated the thing. the interface sucks big balls. the price tag sucks even more. and they all have an inherent defect in the hinge that will and has been breaking the inner display. it's not a matter of 'if' it will break, but 'when'.

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[–] Shortstack@reddthat.com 12 points 1 day ago

Craig Federighi

I know this isn’t on topic, but my brain interpreted this guy’s last name as Ferengi, and given the topic I figured I’d run with it.

[–] doleo@lemmy.ml 14 points 1 day ago

Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”

I'd say we should expect to see an interview with Federighi, with pained expression, claiming, "this was not the apple that I knew and loved, I just had to leave", in the near future.

But then, this is a Mark "twice a day? that clock is going to take my job!" Gurman interview.

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