This is often what things like pride parades are for. It’s easy to worry that just getting out and walking through the streets doesn’t mean a lot.
Some people out there live in a bubble and have controlled information around them. Some people literally live in Trump country, and will echo “Praise Trump” simply because they’re afraid of being the sole outcast in a world that adores him.
So seeing pride in a belief brought into the open, unafraid, leads more “passive” people into realizing what world they’ve been tricked into.