this post was submitted on 24 Dec 2025
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Amazon faces ‘leader’s dilemma’ — fight AI shopping bots or join them (www.cnbc.com)
submitted 5 days ago by PhilipTheBucket@piefed.social to c/technology@lemmy.zip
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[–] PhilipTheBucket@piefed.social 16 points 5 days ago

It’s a trend that poses a threat to Amazon’s margins and relationships with customers. When a consumer uses ChatGPT to initiate a purchase, for example, OpenAI collects “a small fee” from each transaction.

“With an agent on ChatGPT, retailers risk relinquishing transactions on their site to pay a toll on someone else’s highway for the same transaction,” Sucharita Kodali, a retail analyst at Forrester, said in an interview.

Gee, Mr. Amazon, that sounds terrible. Only some kind of monster would make you pay a "small" fee for every single transaction between two third parties, just because they set up a server to have it take place on. I'm so sorry that that happened to you.

[–] TheReturnOfPEB@reddthat.com 10 points 5 days ago

suddenly "rapid disruption" and "move quickly and break things" is not such an interesting venture when the "things" is amazon instead of "workers/customers"

[–] atrielienz@lemmy.world 2 points 5 days ago

Is the AI gonna buy your products? Is it going to buy your web services? Is it going to keep you in business?

This seems like a no brainer to me, but I don't have an MBA so what do I know. Common sense is thin on the ground I know, but there either needs to be an end game or a long game.