Is there a way to get Firefox/Librewolf to have noai.duckduckgo.com set as the default search engine in settings? I can't find a way to set a custom link for something like that.
this post was submitted on 28 Jan 2026
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THE AI by default marketing is failing? Shocker
omfg you don't say
Meanwhile, at HQ: "The userbase hallucinated that they don't want AI. Maybe we prompted them wrong?"
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Couple months ago, I learned that duckduckgo has settings about disabling AI content. Settings>AI features.
Easy as that.
Companies that can not be trusted to not add features their customers do not want can not be trusted to keep them disabled by default.
If the door to AI exists, we, the users, do not trust the organization to keep it locked.
On duckduckgo.com it's unfortunately enabled by default though. You have to go out of your way to set your search browser to noai.duckduckgo.com if you want default AI disabled (which you'll want on e.g. private browsing windows/any browser that autodeletes cookies when you close it). It's extra hassle because most privacy web browsers use DDG by default, not the noai subdomain.
Not as easy if you auto-delete your cookies on the closing of your browser.
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Yeah. I'm actually kind of upset that I have to type 'noai'. That should be the standard.
I hope they learn their lesson from their own poll.
I mean, the poll was like as not a publicity stunt, to draw attention to the fact DDG is not doing AI. All the same, the fact they are making "no AI" a selling point is noteworthy.
EDIT: I stand corrected -- apparently DDG does do AI presently. Hopefully they're serious about reconsidering that, then.
… the fact DDG is not doing AI.
They are, unless you opt out.
Thanks for the correction! I updated my comment to mention it.
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PR stunt exposed
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The article already notes that
privacy-focused users who don’t want “AI” in their search are more likely to use DuckDuckGo
But the opposite is also true. Maybe it’s not 90% to 10% elsewhere, but I’d expect the same general imbalance because some people who would answer yes to ai in a survey on a search web site don’t go to search web sites in the first place. They go to ChatGPT or whatever.
It still creeps me out that people use LLMs as search engines nowadays.
I know some of them personally and they usually claim to have decent to very good media literacy too. I would even say some of them are possibly more intelligent than me. Well, usually they are but when it comes to tech, they miss the forest for the trees I think.
That was the plan. That's (I'm guessing) why the search results have slowly yet noticeably degraded since Ai has been consumer level.
They WANT you to use Ai so they can cater the answers. (tin foil hat)
I really do believe that though. Call me a conspiracy theorist but damn it, it fits.
It's not that wild of a conspiracy theory. Hard to get definite proof though because you would have to compare actual search results from the past with the results of the same search from today, and we unfortunately can't travel back in time.
But there are indicators for your theory to be true:
- It's evident that in UI design the top area of the screen is the most valuable. AI results are always shown there. So we know that selling AI is of utmost importance to Google.
- The Google search algorithm was altered quite often over the years, these "rollouts" are publicly available information, and a lot of people have written about the changes as soon as they happened.
- Page ranking fueled a whole industry which was called SEO (Search Engine Optimization). A lot of effort went into understanding how google ranks its results. This was of course done with a different goal in mind but the conclusions from this field can be used to determine if and how search results got worse over time
- It's an established fact that companies benefit from users never leaving the company's ecosystem. Google as an example tried to prevent a clickthrough to the actual websites in the past, with technologies like AMP or by displaying snippets.
- If users rely on the AI output Google can effectively achieve this: the user is not leaving the page and Google has full control over what content the user sees.
Now, all of the points listed above can be proven. If you put all of that together it seems at least highly likely that your "conspiracy theory" is in fact true.
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And how much of their budget are they blowing on AI features despite polls showing their regular users don't even want it? Probably also 90%.