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Advertising adds cost but no value. Advertising, along with profit are the largest capitalist inefficiencies.
The tragedy of a potential customer being ignorant of a product is something must learn to cope with...somehow.
Is there an alternative to advertising?
For sales , word of mouth. and consumer organisations doing "independent" testing. That's sort of where the line gets blurry between a genuinely charitable independent consumer testing and review organisation, and a corrupt for-profit youtube "influencer".
Consumers need to trust reviewers but that trust should always be tested and not unconditional.
This question leads me to another one: Where is the line between informative and predatory?
If I truly need something and I don't know it exists and is available, then some advertising would be beneficial to my life, but we've all seen what that turned into and what a trainwreck modern advertising has become.
Is there a "good" amount of advertisement, and how could one prevent that from becoming the cesspool we have today?
Is there an alternative to predatory advertising?
Maybe regulated advertising, where they can be sued or fined for lying and misleading people. This should be covered under general fraud laws but probably so common you'd want a regulatory body that didn't detract from law enforcement.
Starting a business and hanging a sign outside your location is a form of advertising, but I would say it's more useful than predatory.
Sounds more like improving search and providing high quality information resources could eliminate the need for advertising altogether.
Advertisement is inherently capitalistic. The one selling the ad space get extra revenue. The one buying the ad space increase their exposure (so they can sell more stuff).
It’s the capitalization of attention.
Is there an alternative to advertising?
Word of mouth marketing. The community should decide what deserves attention.
I mean... Karl Marx literally wrote a big "advertisement" for his ideology... 👀
Every company is automatically signed up to a random lottery, where Company's House creates the adverts, which consist of the name of the company, what they produce, their star rating on a decentralised rating platform, a link to their website, in standard sans serif black on white text, displayed on trains and the like, or opt in as a browser extension
Is there an alternative to advertising?
Is this Socratic questioning?
Did you just post the exact same reply to most of the comments you got on your post?
Are you looking for a specific answer?