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Japan food company rebrands ‘boring’ tofu, making it ‘manly’ to appeal to young customers (www.scmp.com)

submitted 4 hours ago by FTonsilStones@lemmy.ca to c/nottheonion@lemmy.world

7 comments fedilink hide all child comments

Ito begins by reshaping tofu into paddle boards, teardrops, stepping away from traditional moulds to give it a contemporary appeal.

top 7 comments

sorted by: hot top controversial new old

[–] Gsus4@mander.xyz 2 points 1 hour ago

This must be what it feels like to be old. All young people fads look stupid and like there is no hope for them.

[–] blimthepixie@lemmy.dbzer0.com 14 points 4 hours ago (1 children)

If they want it to be more manly they should shape it like bicep

[–] a_non_monotonic_function@lemmy.world 5 points 3 hours ago

Fight-Fu.

[–] deegeese@sopuli.xyz 10 points 3 hours ago

Bean curd 🤮

Protein Bricks 💪

[–] devolution@lemmy.world 5 points 3 hours ago (1 children)

Oh fuck MJGA.

[–] NoneOfUrBusiness@fedia.io 1 points 2 hours ago (1 children)

Yeah but this isn't that. This is just another company trying to make their products hip and trendy.

[–] devolution@lemmy.world 2 points 2 hours ago

I want to believe that. I'm just thinking about their Trump appeasing right wing Prime minister.