I recently bought a used alienware x14 r1 from a co-worker but if I hadn't I would have picked up one of these if I knew about the company. The configurability (and upgradability) is very appealing to me.
One of these will be my next laptop I think.
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Linux is a family of open source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991 by Linus Torvalds. Linux is typically packaged in a Linux distribution (or distro for short).
Distributions include the Linux kernel and supporting system software and libraries, many of which are provided by the GNU Project. Many Linux distributions use the word "Linux" in their name, but the Free Software Foundation uses the name GNU/Linux to emphasize the importance of GNU software, causing some controversy.
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I recently bought a used alienware x14 r1 from a co-worker but if I hadn't I would have picked up one of these if I knew about the company. The configurability (and upgradability) is very appealing to me.
One of these will be my next laptop I think.
Company when marketing works 
Another sign its The Year Of Linux. Yes I said it. Someone had to!
does not surprise me. Framework appeals to users, who love DIY. The same applies for Linux.
If you‘re not into Linux/DIY, MacBook gives you a much better offering for the same price. If you‘re a masochist wanting Windows, you simply have smooth other options for lower price.
Honestly I'm surprised they ever didn't have a Linux first stance. Its literally the perfect fucking user base for em.
They always were Linux-friendly. Some hardware choices like the fingerprint reader were directly related to Linux compatibility. Firmware and UEFI updates have always been available on Linux. They sponsor a lot of FOSS projects (some of them unfortunately linked to nazi dipshits, stirring a lot of controversy, but 99% of them are clean).
They may not have explicitely advertised Linux before, but they dropped a lot of hints.
When they started out, Linux had a lot less mindshare than it has now. Also Microsoft will absolutely retaliate against you, if you promote anything but their crapware. For a small manufacturer that can be a problem.
They've always designed around ensuring good Linux support with their component choices and support of fwupd, but their marketing focused on being repairable and upgradable, unlike companies like System76, who explicitly sell their laptops as Linux laptops. It seems they've recently started advertising their Linux support more, possibly due to their partnership to have Ubuntu pre-installed, possibly due to seeing just how many Linux users they already had or possibly due to the number of people switching from Windows to Linux.
Wow, I was surprised that their release video leaned so much into Linux. They said that this is a response to user feedback. That reminded me of when there was a lot of ask for one-handable phone but their sales were too small. So glad to see it has paid off for framework.
CEO said "it is MacBook for Linux"
Pressures change when you are still niche. Apple and Google sell devices to show ads. Bigger screens, more ads.
A lot of people who are aware of Framework are linux users, and the average non-techie user probably doesn't even know they exist.
Also:
Framework calls the Laptop 13 Pro “A laptop for Linux” in its official marketing, adding that it “is designed and tested for Linux compatibility from the ground up”.
If you market your product to linux users, surely you will attract a lot of linux users.
Just let good news be good news brother. We need more of it in the world right now.
i had a whinge in the comment section of a recent ArsTechnica article where they reviewed a bunch of Laptops and not one from Framework or Tuxedo haha
I have my eye on a Framework Pro 13 but really don't need it, i mostly desktop. I don't Laptop much and just use an old MS Surgace Pro7+ with LMDE installed.
Ars is weirdly pro-windows sometimes , in the comments. I don't read them as much as I used to.
Linux is legit pretty easy now comparable to Windows. It's application preferences and familiarity that keeps people at bay. New to computer user, I don't think they'd struggle anymore with a gnome or kde linux desktop than with windows. to do the regular stuff people do. Browse the internet. Save their photos/documents in some folders
The grapuh of Linux suitability as a function of user skill is a U. At the bottom of user skill, you've got your aunt who needs a Chrome bootloader. Linux is perfect for them, maybe better than Windows.
As you get into the middle, you get into "I just need to use Photoshop" or "I just want to play Valorant". It's gotten to where software that doesn't run on Linux is a deliberate choice, but they're still out there. Gaming has been easing up in large part due to Valve, so the middle of the U has been rising, but it's still a big dip.
At the top end you've got the computer science types developing all these internet and AI based systems almost all of which run on Linux servers in the back end. Linux dominates literally every computing platform except desktops.
At the bottom of user skill, you’ve got your aunt who needs a Chrome bootloader. Linux is perfect for them, maybe better than Windows.
My school system had thin clients running CentOS growing up and nobody had issues.
Very good analogy, only would say there's a wide range of creative people who are stuck with windows/mac because of compatibility in their field. They can be quite highly skilled but you can't escape the industry standards.
Luckily Adobe seems hell-bent on self-destructing, that should help.
Oh yeah, it does help indeed. After I got used to Gimp, I don’t think I’d ever want to open Photoshop. For my personal tasks that’s 100%.
I would guess literally 99% of people could switch to Linux Mint and be more than happy.
I installed Cinnamon the other day, because I remembered it to be easy to use. It is.
But. It looks dated to me. Could really use a facelift. Maybe it's just me, but in light of modern user interfaces Cinnamon ia functional, but not a looker anymore. Zorion OS and Gnome in general, for exanple, show how it can be done.
Maybe just me...
No, it's not just you. Mint and Ubuntu get thrown around a lot by people recommending them to new users, and they're fine, but they are a bit dated.
I usually push new users to KDE Plasma if they are most used to Windows. It helps that Plasma is also my preference and I know how to help them with it, but yeah. I think it's most likely to make intuitive sense to Windows users.
Maybe because it's cheaper? You don't need to pay for Windows license so it's usually cheaper.
When I was looking for laptops regular laptops came out cheaper. I couldn't justify the cost of a framework at the time.
Yeah, they're not the cheapest but that's because of their goals.
Designing with reparability and upgradeability in mind means more bespoke parts which cost more versus existing component assemblies in the market. That means more costly tooling and development, with smaller production runs than say a company like HP or Dell (which also costs more).
They actually sell the components and parts at reasonable pricing, and more importantly... designed with end user repairs in mind. So instead of everything being soldered to the main oard, different components are on separate subboards that can be replaced or upgraded separately. And include easy repair guides, a screwdriver in the box, and even extra screws pre installed in the chassis when you inevitably lose one.
Where possible, newer hardware they release can still be used on older models. Sometimes working 100%, sometimes with some limited capability depending on older system limitations. For instance, they just updated the 16" model and added an RTX 5070 GPU option, which you can purchase separately and pop into your old Framework 16 without needing to get a whole new system. Likewise, the same with the new mainboard/CPU in your old chassis. Or the new Laptop 13 2.8K Touchscreen which can be installed in every previous Laptop 13 model other than the Chromebook.
Very few laptop manufacturers get close to that kind of repairability and upgradeability, and that does come with a cost.
True, but don’t they also sell a no os edition?
Not anymore. Ubuntu replaced the no OS option.
Also curiously the only Windows option is Pro. Before you had Home or Pro.
Not anymore. Ubuntu replaced the no OS option.

It's only Windows and None, they've replaced the pre-installed Ubuntu with an installation guide.
From FAQ:
You can choose the operating system that best fits your needs, Windows 11 and Linux are both supported. For Linux, Ubuntu and Fedora are officially supported with installation guides, and the Framework Community offers additional setup guides for many other distributions; other operating systems like OpenBSD may also work but are community-supported.
Not quite, no. Their DIY edition displays the options as you show, but if you select prebuilt then the options include Ubuntu.
I assume with DIY they offer Windows only as a quick way to acquire a license, it may not even be installed. Not sure if anyone can confirm if thet just throw in a Windows USB.

Because no one anywhere should be using Windows Home for anything. It is bad enough with group policy I shudder to think without.
I'm so happy Framework appears to be doing well.
I've already replaced the keyboard of my 5yo OG 13 and plan to Frankenstein this thing as long as I can. I secretly hope the mainboard fails so I'm forced to upgrade.
Maybe after RAM prices recover...
This is it folks! This is when dozens become hundreds!
I can't wait to be able to buy the chassis so I can drop my existing 13 mainboard in. That black chassis is sexy.
Heads up if you are replacing the bottom part of the chassis for the pro version you also need to buy the new pro battery, audio adapter and the new pro speakers as the old ones are not compatible
I am absolutely aware, since I want the larger battery, better track pad, and speaker setup.
GOOD GOOOD!