this post was submitted on 30 Apr 2026
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A new law will ban retailers from using shoppers' personal data to hike grocery prices—but consumer advocates warn it contains loopholes that companies could exploit.

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[–] orclev@lemmy.world 9 points 47 minutes ago (1 children)

I await the inevitable Republican backed federal law that preempts state laws and makes it legal except under a very narrow case that somehow would be beneficial to consumers.

[–] 4am@lemmy.zip 2 points 26 minutes ago

No sales tax on groceries purchased with tips

[–] JamieDub86@piefed.social 1 points 2 minutes ago

Im amazed that that would happen in the USA.

[–] melsaskca@lemmy.ca 3 points 36 minutes ago

Let's ban other theoretical concepts as well! /s The simple solution is to bring back cost accounting and make it transparent. A system where everything needs to be kept secret to fleece the masses is not a system I'd want to support in my country (but look...here we are).

[–] Crystalbound@lemmy.world 7 points 1 hour ago

I live in MD. I dont know how this affects me since I dont mobile order anything, but the precedent sounds good to set

[–] errer@lemmy.world 1 points 39 minutes ago

I don’t even get how it would work in practice. If me and another person are staring at the price tag of a block of cheese, and I’m rich and they’re not, does it laser beam a price into my eyeballs and a different, lower price into theirs? Cause otherwise when I take the block of cheese to the register and suddenly it’s double the price, I’m putting the cheese back cause I saw the lower price.

[–] themurphy@lemmy.ml 9 points 2 hours ago

Wtf is that shit even.

Imagine having to hire someone who gets lower prices to do your shopping.

[–] OwOarchist@pawb.social 31 points 4 hours ago (2 children)

Why only for groceries?

In the interest of keeping markets fair, it should be illegal across the board to change prices depending on who the customer is*. The price is the price, as it should be in a free and fair market.

*Though I think I'd still allow for rewards/loyalty card programs and coupons given to frequent customers and that sort of thing -- with the distinction being it's something that the customer explicitly opts in to. And a restriction that these programs can only ever lower prices, never raise them.

Don't let perfection be the enemy of good. Keep pushing for better consumer protections.

I actually would like to prevent loyalty card programs from lowering your price. Just call it a sale.

They want to harvest your data and sell it. And you know as sure fuck they aren't going to shit to protect it.

[–] viov@lemmy.world 5 points 3 hours ago* (last edited 3 hours ago) (1 children)

Step by step it will get there. This needs to be told to whoever got this to happen! And also to improve this

[–] rafoix@lemmy.zip 2 points 3 hours ago

Step by step is the typical weak Democrat policy. They make tiny incremental changes that are so small that nobody will ever notice. The Democratic party needs to pass legislation that is not afraid of making changes because big changes are needed desperately.

[–] nosuchanon@lemmy.world 10 points 4 hours ago

Who wrote the law in the first place? That should tell you enough.

[–] Emi@ani.social 1 points 3 hours ago (5 children)

Is this just for online orders? Or how do they get my data if I'd just walk into the store without using their app and paying cash? Facial recognition? If so that's very dystopian.

[–] fonix232@fedia.io 2 points 31 minutes ago (1 children)

A lot of stores here in the UK already employ facial recognition if you walk in.

It stops known shoplifters throughout stores (so if you shoplifted in a Nottingham Tesco's, be prepared to be banned from Sainsbury's in Swansea), but it also tracks your shopping so it's being sold as a convenience feature - you walk up to a till and it already knows what's in your basket and how much you need to pay.

Oh and while you walk through the stores, you get targeted advettisements that's already connected to your online identity. You looked up symptoms of PCOS? Have fun being blasted with hair removal product ads throughout your shopping.

It's pretty fucking dystopian, yes. My local corner shop doesn't need to know my shopping habits. It won't sell me more milk or bread. And I won't be buying that new type of chicken nuggies no matter how hard they try to sell it. I'm perfectly happy with what I want to buy, I don't need or want optimised ads.

[–] fpslem@lemmy.world 2 points 12 minutes ago* (last edited 12 minutes ago)

so if you shoplifted in a Nottingham Tesco's, be prepared to be banned from Sainsbury's in Swansea

This got a genuine chuckle from me, I love a bit of good writing in the wild!

[–] halcyoncmdr@piefed.social 5 points 1 hour ago

If you don't use a rewards or loyalty program, you're already paying the highest price for the items.

[–] Live_your_lives@lemmy.world 2 points 53 minutes ago

Potentially face recognition, but primarily through the signals your phone outputs, like WiFi and Bluetooth signals.

[–] Jhex@lemmy.world 3 points 1 hour ago

it's just as dystopian with a browser

[–] __hetz@sh.itjust.works 1 points 1 hour ago

Facial recognition is just one way to begin or build upon a profile, but there are others. Cameras would also be looking for things like specific brands of clothing being worn. Raggedy, no-name work shirt? You get a pass. $80 Carhartt jacket? Maybe we add a buck fifty onto that tub of Folgers you rely on to get through the day. Wearing the latest $300 T-shirt drop from the Foofoo X MTBLZ brokemaxxing collab? Hell, I'd personally wanna charge you extra on principle.

Even without cameras and their "AI" trying to gauge your wealth, past purchases can just as easily be associated with the credit/debit cards used to pay for them in order to build a profile. If they know what you regularly buy they can start nickel and dime'ing those things to test the limits of what you're willing to spend. I feel like I also heard about some stores using Bluetooth or NFC triangulation. So your phone, smart watch, fitness tracker, etc could essentially serve as their means to watch you movements. They know the moment you entered, how long you lingered in a specific spot in any given aisle, and what register you checked out at. Now there's a profile for those devices. Paid with debit/credit again? Then those devices and the purchasing method are connected and the overall profile has grown.

I'm kind of curious how much longer places are going to accept cash. It's anecdotal but, from grocers to department stores, there never seems to be more than a single staffed checkout lane around here anymore. Then, of course, the self checkouts don't accept cash (or the few that do seem to always be out of service). Probably equal parts "we don't want to pay more employees" and "we want your data" motivating that shift.

We're decades into dystopian already.