this post was submitted on 15 May 2025
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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Right when the guitar solo hits

[–] melsaskca@lemmy.ca 18 points 1 day ago

Advertisers are invasive like zebra mussels.

[–] yournamehere@lemm.ee 8 points 1 day ago

LOL. Like every tech story from the US is about enshittification. too funny.

[–] antonim@lemmy.dbzer0.com 13 points 1 day ago

They already did something similar back in the day. I remember watching a music video some ~10 years ago where they placed an ad like five seconds before the end of the song, right at the musical climax, ruining the mood with surgical precision. I was absolutely infuriated and went off to Google wondering if there's a way to block ads. And the rest is history.

[–] bitjunkie@lemmy.world 7 points 1 day ago* (last edited 1 day ago)

I've been noticing lately that 800lb Gorilla specials have been cutting to ads right between the setup and punchline of a bit. Mad fucking annoying.

[–] AbnormalHumanBeing@lemmy.abnormalbeings.space 11 points 1 day ago* (last edited 1 day ago)

It would be wrong to call it a replacement, but this is a good place to plug !peertube@lemmy.world - there's more quality content on there than many might suspect, especially if you are into FOSS and people tinkering with stuff they are passionate about.

[–] infinitesunrise@slrpnk.net 45 points 1 day ago (1 children)

Willing to bet uBlock Origin will make it so I never see a single one of these ads.

Firefox forever.

[–] Sturgist@lemmy.ca 22 points 1 day ago (6 children)

And Revanced for android is just 😘🤌 chef's kiss.

https://revanced.app/

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[–] TheObviousSolution@lemm.ee 11 points 1 day ago

I am used to listening to streams while walking, but I've been noticing the most annoying ads pop-up when I'm interested in something they are saying. This isn't going to make me pay attention to those ads, it's going to drive me to the plethora of other services I can use. The worst thing about it is that it doesn't even pause and cache the stream, meaning that if I was listening to something interesting, the ad just causes me to miss it. Google just keeps eating its own tail.

[–] ExLisper@lemmy.curiana.net 37 points 1 day ago (7 children)
[–] el_bhm@lemm.ee 17 points 1 day ago (3 children)

When I have to visit it sans adblocker it is like a dumpster fire.

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[–] rottingleaf@lemmy.world 14 points 1 day ago (13 children)

They mean - maximize irritation? Put ads in the most obnoxious way?

There's a good global task for FOSS alternatives of YouTube and other places where life happens.

A decentralized scraper. Something similar to SETI@home, or that hentai analog for storage. So that based on some metric YT content would be divided between users willing to contribute their machines and accounts to scraping YT (a bit similar to searching DHT, and probably some kind of DHT would be useful), and then they'd download that and re-publish in some p2p alternative.

TBH probably also good for that little of the web that is still possible to represent as static pages and browse via links.

The issue is that alternatives lack content, and the closed nature of proprietary services gives them an advantage - there is content there which doesn't exist outside of them.

And people just reuploading by hand what they themselves consider interesting are a little fraction of the majority that doesn't bother.

[–] ThirdConsul@lemmy.ml 7 points 1 day ago (3 children)

alternatives lack content

Maybe I'm old or smthing, but for the past years content on yt mostly sucks.

Few interesting and original channels and then galaxy of reacts to, recaps and AI garbage slop reading Reddit.

[–] TheRealKuni@midwest.social 11 points 1 day ago

Our YouTube experiences are vastly different. Their algorithm frustrates me because it consistently serves up interesting videos I want to watch when I open the app to seek out something specific. My Watch Later playlist has become huge.

Yes, there's a lot of crap, but there's also a lot of great content. That's what happens when you're basically the only game in town, you get basically all the content.

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[–] golden_zealot@lemmy.ml 95 points 2 days ago (7 children)

I swear to god, one of these days the update will be "Today Youtube has announced that they will be removing the annoying videos from their ads".

[–] GraniteM@lemmy.world 6 points 1 day ago

Every day we get closer to the All-Despising Baby Skull.

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[–] jjlinux@lemmy.ml 7 points 1 day ago (2 children)

Google enshitifying things? Who would have thought? Seriously, it's as if they want to test how far they can go upsetting users. There's got to be some (a lot?) of that, for sure.

[–] Blackmist@feddit.uk 8 points 1 day ago

You'd think so, but a never ending stream of people continue to sit there glued to their phones through content and adverts alike.

We're probably already at the Demolition Man point of having a station just for adverts.

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[–] MagicShel@lemmy.zip 166 points 2 days ago (18 children)

Google seems bound and determined to destroy itself trying to escalate it's profits from "staggering" to "colossal." The search is so bad AI is actually better, and that's saying something. And now they want to enshittify YouTube? Okay. I'm sure it won't die right away, but this will be one of the thousands cuts.

[–] kami@lemmy.dbzer0.com 126 points 2 days ago (18 children)
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[–] Ulrich@feddit.org 129 points 2 days ago (24 children)

I don't understand why this needs AI. I'm guessing this is just more marketing nonsense. You can already see the "most engaged moments" by simply hovering over the timeline.

[–] eager_eagle@lemmy.world 67 points 2 days ago (10 children)

That's because it doesn't. Just don't tell the investors.

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[–] TheLastOfHisName@lemmy.world 11 points 1 day ago (1 children)

I am a YUGE fan of FreeTube, a cross-platform YT client for the desktop. You can subscribe to channels, create, save, import, and export playlists...and no. Ads. Tis the bees knees.

And just a friendly reminder to donate to your favorite FOSS projects.

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[–] peanuts4life@lemmy.blahaj.zone 74 points 2 days ago (8 children)

Once they finally lock down the player so it's impossible to block or skip ads, I look forward to coding a script which screen records each video on my sub list, feeds each video with ads into a purpose made classifier model which labels the ads, stitches out of ads with FFmpeg, and then uploads them to my jellyfin server.

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[–] match@pawb.social 18 points 1 day ago (1 children)

That's definitely a different ML classifier than what Gemini is currently doing. Is Google just using the brand Gemini to mean "any ML system provided by Google"?

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[–] RedditIsDeddit@lemmy.world 11 points 1 day ago (1 children)

YouTube really likes to just destroy itself huh?

[–] Ledericas@lemm.ee 1 points 17 hours ago

it started the moment they stop moderating Right wing propaganda.

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