this post was submitted on 11 Mar 2026
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Enshittification

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What is enshittification?

The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source

The lifecycle of Big Internet

We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.

Embrace, extend and extinguish

We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.

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cross-posted from: https://poptalk.scrubbles.tech/post/3838226

I was annoyed enough to write all of this up. I used to go regularly, and the rewards program was genuinely a good deal, and made it worth going to Starbucks. Now, even if I set aside all of the horrible things they're doing, I wanted to show just what an absolute shit program this is, and why there is absolutely no use in trying to "gain starbucks status".

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