Technology

I am loyal to certain cheese producers, from local small scale producers to national artisan producers that ship to me, to national larger scale cheese makers who have specific products I like. I'll buy certain imported cheeses with place protections, like Italian DOP cheeses.

With chicken, I like a particular producer, because the chicken just tastes better to me when it's air chilled and of a specific size (4 lbs/1.8 kg is the ideal size).

For flour, I use a combination of a local mill for whole wheat, and a reputable national producer for bread flour and all purpose white flour. I have a specific brand for 00 pizza flour. I know what to expect from those products, and that allows me to be precise.

For pasta, I have several brands and shapes to choose from, and can obviously do fine with whatever box, but I still have my preferences for specific shapes and brands and bronze-die lines. Some of them are imported and some are domestic.

Condiments and sauces? Yeah, I have a preferred ketchup brand, 3 specific soy sauces for different applications, 3 specific mustard brands for different applications, and a preferred mayonnaise. I keep about 5-10 hot sauces on hand, each for a different style of food.

As you mention, for wine and beer and liquor and liqueurs, I am fairly picky when it comes to brands and quality. Life is too short to drink bad alcohol.

But it also pretty much extends to non alcoholic beverages, too. I choose my coffee and go for specific roasts by specific roasters. I like a particular brand of soda. I even have a preferred brand of orange juice.

For chips and snacks, I very much prefer specific flavors of specific brands, including even the biggest of the industrialized brands for certain products.

With chocolate? Yeah, brand matters to me a lot. Most other candy, too.

I have a preferred butter brand. I can make do with others, but I prefer mine. There are only two bacon brands I like. I have a hot dog brand preference, too.

I'm pretty serious about food, and I love blind tasting things and forming preferences around new foods, revisiting old taste tests, etc. I couldn't imagine not caring about the details on food, and that often means knowing the difference between brands (and knowing when a brand has changed its formula/recipe).

People out there are doing good work, making delicious food. Sometimes they put their name on it, and that means something.