Serious question - isn't snapchat an absolutely horrible messaging experience? The messages literally disappear, the app is shit, and the messaging interface is shit. And you can see when someone is actively reading the message. I hate all of that.
Do people seriously use it for day to day messaging with people?
When people say things like this, I wonder if they understand how impossible it is. Google is not just a company. It is a 2 trillion dollar entity. Even if Google search entirely fails, it will still persist. At this point, you may as well say, "The wind needs to be ended." You don't end the wind. The wind already won. It will outlive you, me, and our children.
What we can do is protect against it. We can deal with it. We can contain it. We can redirect it and repurpose it to be helpful. But ending it? That doesn't happen.