phx

the end consumer always foots the bill.

Or the consumer can't/won't take on the extra burden of cost, and the business loses enough sales to go under.

I actually don't consider this an issue of being dumb. It IS an issue with being under-educated (often deliberately in R states) and fed a ton of propaganda

I've said it before and I'll say it again, this feels like a good place for Hydrogen power to step in.

One of the oft repeated concerns is that generating hydrogen to power vehicles the takes a lot of energy, which often comes from dirty sources.

One of the oft repeated issues for solar (or wind etc) is that it's available at certain times and not in and of itself storable or transportable, so excess is lost.

So, take the excess solar energy, produce hydrogen and store for off-peak times or to distribute.

Seems like a win to me.