If you're insecure about getting taken for a ride, that's on you. There's no argument you can make to change the fact that you are being fleeced when you buy alcohol at bars. Drug addicts say the same things when they are paying 500%+ markup on their drugs. "It's worth it to them."
Keep going to bat for the people ripping you off. It's what's expected of you.
I'm referring to surrendering the lost territories.