this post was submitted on 06 Jan 2026
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Vietnam Bans Unskippable Ads, Requires Skip Button to Appear After 5 Seconds - Saigoneer (saigoneer.com)
submitted 4 days ago* (last edited 4 days ago) by bytesonbike@discuss.online to c/technology@lemmy.world
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As Phụ Nữ reports, Vietnam recently announced Decree No. 342, which details a number of provisions to the national Advertising Law, due to take effect from February 15, 2026. The adjustments are expected to place stricter control on Vietnam’s online advertising activities to protect consumers and curb illegal ads.

Amongst the decree articles, some standout stipulations include a hard cap on the waiting time before viewers can skip video and animated ads to no more than 5 seconds. Static ads must be immediately cancellable.

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[–] CameronDev@programming.dev 44 points 4 days ago* (last edited 3 days ago) (3 children)

Honestly, this might be good for the ad industry. Force them to get to the point quicker. Alternatively, we could see a return of epilepsy inducing flashing ads....

I like the idea of IRL billboard ads being "dismissable". If the ad is too obnoxious, someone gets to press a button and wipe the billboard.

[–] otacon239@lemmy.world 29 points 4 days ago (1 children)

I would press the button on every billboard

[–] CameronDev@programming.dev 22 points 4 days ago (1 children)
[–] Gonzako@lemmy.world 9 points 4 days ago (1 children)

I want this in my town, my employer basically owns all of them

[–] felixwhynot@lemmy.world 4 points 4 days ago

Time to meet your local graffiti writers

[–] thethunderwolf@lemmy.dbzer0.com 3 points 3 days ago

Make it legal to vandalize ads

[–] thethunderwolf@lemmy.dbzer0.com 3 points 3 days ago (1 children)

☝🤓 Erm akchually it's not "AD", but "ad".

It's a normal word, not an acronym. It's a shortening of "advertisement", or a further shortening of "advert" which is a shortening of "advertisement". It surprises me that people do not realize this; it seems obvious.

[–] CameronDev@programming.dev 3 points 3 days ago* (last edited 3 days ago)

Thank you [Honorary] Pedantry :D. "ad" just felt wrong somehow, but you are correct. I have fixed it, sorry for the pain and suffering I caused you :D