this post was submitted on 06 Jan 2026
1541 points (99.4% liked)

Technology

78543 readers
3141 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
1541
Vietnam Bans Unskippable Ads, Requires Skip Button to Appear After 5 Seconds - Saigoneer (saigoneer.com)
submitted 4 days ago* (last edited 4 days ago) by bytesonbike@discuss.online to c/technology@lemmy.world
117 comments fedilink hide all child comments
 

As Phụ Nữ reports, Vietnam recently announced Decree No. 342, which details a number of provisions to the national Advertising Law, due to take effect from February 15, 2026. The adjustments are expected to place stricter control on Vietnam’s online advertising activities to protect consumers and curb illegal ads.

Amongst the decree articles, some standout stipulations include a hard cap on the waiting time before viewers can skip video and animated ads to no more than 5 seconds. Static ads must be immediately cancellable.

you are viewing a single comment's thread
view the rest of the comments
[–] Spezi@feddit.org 6 points 4 days ago* (last edited 4 days ago) (1 children)

I don’t think you understood what I was trying to say:

The difference is that companys wont do the skippable ads by themselves. Each country will have to do their own legislation to mandate this. Even if Europe would do similiar legislation to Vietnam, YouTube would still show full ads in other countries because they make them way more money.

Which is quite the difference to hardware mandates like USB-C, where a few countries can basically set it as mandatory and the manufacturers will roll it out for all countries because its easier and cheaper to manufacture one model than multiple different versions.

It makes no sense for Apple to produce one iPhone with USB-C and one with lightning financially. But it makes a lot of sense for YouTube to show unskippable ads in every country that allows it to make more money.

[–] HK65@sopuli.xyz -2 points 3 days ago (1 children)

I think you're misunderstanding. I think what the person above is saying is that if Youtube can go back to skippable ads and not pull out of Vietnam or go bankrupt (lol), then places like the EU or even individual EU countries have more than enough leverage to demand this.

[–] HisArmsOpen@crust.piefed.social -2 points 3 days ago

Yes, thank you, this is my point.