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I coach (social) businesses all over the world and help them with marketing as well.
Off-topic, but is there any advice you would give to Lemmy and / or Fediverse?
In what sense? What coaching do you seek; marketing, how to get more users or what ?
~~What is the best way for Lemmy to get more users in its current state? What needs to change?~~
What is the main reason that Lemmy is not gaining users?
The easy answer: create a community “how to get to 1,000,000 Lemmy users” and let the swarm come up with and implement ideas. In real life, this means that the mission and vision of Lemmy must be defined, based on that a positioning and messaging document must be prepared, which also describes the user profile(s). You would need to define the Unique Selling Point USP of Lemmy, and an elevator pitch. All these assets build on each other. Then you could start to create campaigns targeted at non-users, eg on other platforms, mastodon, X(!), Reddit (!), etc… draw them in with the assets and statements described above. I have done this with dozens of companies. All quite exciting, imagine a couple of tweets on X “looking for more freedom? Join Lemmy today!” Works well, takes effort, doesn’t need to cost €€€.
Do you think each niche Lemmy instances should have their own mission and vision, and market themselves accordingly? I'd imagine lemmy.world can represent Lemmy as whole, but something like ani.social speaks more to weebs IMO.
I would first try an overarching mission and vision, it gets too complex very quickly.