this post was submitted on 18 Jan 2026
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Big AI has PC users furious. Nvidia and Micron's weird emotional appeals make it worse (www.pcworld.com)
submitted 3 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
142 comments fedilink hide all child comments
 
  • Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
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[–] Maeve@kbin.earth 42 points 3 days ago

Micron reported a revenue of $37.38 billion for fiscal year 2025. Nvidia reported a revenue of $57 billion for just its latest quarter. AI is hot. Meanwhile, inflation and interest rates continue to depress consumer spending power here in the U.S., which is reflected abroad as well. AI has also torched jobs—it’s fueled thousands of layoffs already.

Torched jobs, the environment, and climate.

Sure, in the grand scheme of things, the fevered pace of tech often has led to good outcomes in the end.

Only when it's well-planned and well executed, with people and our habitat treated well.

But that doesn’t change the individual impact of incomes lost, plans destroyed, security evaporated. So when a company makes a play for my agreement through emotion, I always wonder: Who benefits from this vision?