this post was submitted on 18 Jan 2026
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Big AI has PC users furious. Nvidia and Micron's weird emotional appeals make it worse (www.pcworld.com)
submitted 3 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
142 comments fedilink hide all child comments
 
  • Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
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[–] Hond@piefed.social 4 points 3 days ago* (last edited 3 days ago) (1 children)

Its just personal evidence but i see more and more indie games using UE5 and a lot of them run like shit. Most games dont need real time lighting, global illumination, software or hardware raytracing based solutions etc. But instead of baking that stuff once onto textures like its 2004 on the developers rig we now have indie titles with artstyles and visuals which were achievable 20 years ago but done with bleeding edge graphics technologies which dont even run well on modern mid tier GPUs.

Dont get me wrong we still have tons of indie titles which run on a potato. But more hardware demanding titles really picked up recently even in the indie space.

[–] Telorand@reddthat.com 1 points 3 days ago

Absolutely, I agree. I think we are likely to see a shift in what indie devs use for their game engines (love2d, Godot, etc.) as PC specs stagnate, and I am of the opinion that GOG will see an increase in sales, too.

The "runs like shit" games have a shrinking market.