this post was submitted on 18 Jan 2026
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Big AI has PC users furious. Nvidia and Micron's weird emotional appeals make it worse (www.pcworld.com)
submitted 3 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
142 comments fedilink hide all child comments
 
  • Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
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[–] cecilkorik@piefed.ca 1 points 3 days ago

I agree it's not a win-win, it's more of a win-lose tradeoff, but it will certainly drive customers away from those shitty companies, and towards the indie developers who don't do microtransactions and unoptimized PC-crushing graphics-fests with 16-billion-K textures and Nvidia's latest 600x FSXLAA running on every pixel 3 million times per second.

Indie developers may not prioritize optimization, but if there's a need to, they will, and most of the time, they simply don't have to. Balatro and Vampire Survivors are going to be doing just fine on any hardware.