this post was submitted on 18 Jan 2026
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Big AI has PC users furious. Nvidia and Micron's weird emotional appeals make it worse (www.pcworld.com)
submitted 3 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
142 comments fedilink hide all child comments
 
  • Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
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[–] Pazintach@discuss.tchncs.de 2 points 2 days ago (1 children)

I still have one PC with a broken motherboard that I need to fix. I wonder when will I be able to do that.

[–] TubularTittyFrog@lemmy.world 2 points 2 days ago (1 children)

motherboard prices haven't inflated too much yet. gaming/consumer motherboards aren't in demand from the AI industry. the want server hardware

[–] Pazintach@discuss.tchncs.de 1 points 1 day ago* (last edited 1 day ago)

The motherboard was from over ten years ago, that means that I probably won't find one that matches the old APU and RAM that's on it. I already can't find a matching CPU fan for the APU, also no motherboard with DDR3 around. Part of the HHD is malfunction, but it's workable. I was considering replacing them altogether someday, but maybe not so much now. The best scenario is I find out what's wrong with the motherboard and fix it, then just keep using it.