this post was submitted on 18 Jan 2026
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Big AI has PC users furious. Nvidia and Micron's weird emotional appeals make it worse (www.pcworld.com)
submitted 3 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
142 comments fedilink hide all child comments
 
  • Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
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[–] normalentrance@lemmy.zip 51 points 2 days ago (3 children)

It almost seems like they want to make home computing unaffordable, so you have to rent PC time from a cloud provider. This way they nickel and dime you, and use your data to train their LLMs.

Micron and nvidia get their cut by being able to set whatever prices they can imagine.

[–] TubularTittyFrog@lemmy.world 1 points 1 day ago* (last edited 1 day ago)

there are plenty of home computers for sale for under $500. i'm on a $700 laptop right now that's 4 years old.

they just can't run modern games. i can run 2d games just fine or old games.

the gaming crowd seems to forget that most computers don't use integrated graphics and a $1000 PC is a luxury purchase.

[–] ipkpjersi@lemmy.ml 14 points 2 days ago

That's exactly what they're aiming for.

[–] fortino@europe.pub 0 points 1 day ago

I hope that will prompt many more people to adopt Linux then