this post was submitted on 20 Jan 2026
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I went from Sony, Samsung, and LG to now buying TCL. At under $1000 for a 65", they're the best option.
Anything under $1500 I'd bet on TCL. Keep in mind TCL manufacturers a great chunk of the worlds LCDs that aren't just for TCL. Pretty sure they bought LGs LCD plants. Maybe Samsung too.
Their TVs have a lot of dimming zones. Sony I don't think makes LCDs or OLED panels themselves. At least one line of their TVs use TCL panels already. They buy from others
Here's a review for the model that came out last year. At this point where's it's regularly on "sale" for $1000. TVs are MSRP for like half a year and then the discounts always seem to me to be happening
https://www.rtings.com/tv/reviews/tcl/qm8k
1,680 dimming zones in the 65" model and from what I've read, the global models are usually one year behind China. So in 2025 China had TCL TVs with even more dimming zones. 8 years ago sub $1000 65" with array LED backlight zones were like 100-200 zones. OLED were incredibly better and would kill off LCDs when prices came down. The density of dimming zones I think progressed faster than people expected
So TCL has solid image processing while Sony has great image processing but not so much better for me to think it's worth it. Same with the $1000-2000 mini-led backlit LCDs vs OLED. Yes OLED looks better. Don't feel like it's large enough for me to go much higher than a $1000 TV. That's a reality for home theater brands today. TVs, speakers, receivers/amplifiers, headphones, mics, etc - there's good stuff at low prices.
Everyone's competing on value now. There used to always be rumors about a Apple TV (actual TV) and Apple EVs. Never hear about rumors for those anymore. Don't think the quality difference possibility and profit margins exist to make those appealing anymore for Apple. Sony like Apple is increasingly a services/media company.
Samsung - Tizen sucks. I don't recall how LG and WebOS looks, but to me Tizen is leagues above Android and Roku in making your TV into a loud billboard. At least Android you can install a different launcher.