GenZedong

I think I kinda get where you're coming from on this. Yeah, nobody has the "correct" take all the time. I would say one of the problems here with the influencer type crowd is how many of them don't take the gravity of their position seriously; when they see themselves more as "shitposters" than as columnists, more as memelords than propagandists, more as shock jocks than thought leaders.

Part of this goes back to systemic stuff. The western, english-speaking internet (can't speak for elsewhere) is such that it's easier to be seen by being shocking, memey, and ridiculous than by writing long, well-thought-out essays. In fact, by some you can viewed as annoyingly academic and wordy just for writing a couple of paragraphs. So not only is there an incentive to reduce your communication to soundbite shock value stuff, algorithms drive that stuff to the forefront and make those people more popular compared to the more plodding, "boring" ones.

These kind of people do have something going for them, which is an understanding of marketing. But I do think they need more serious communists in their corner, with an in-depth understanding of theory (and preferably practice too) who can help shape their marketing into more pointed propaganda. Rather than them posting every "hot take" they have for the views.

Edit: Also, this problem that Conselheiro outlined comes to mind:

This is what substituting a party for a podcast does to a mf.

I'm pretty sure Marx was actively involved in the struggle along with doing heavy observation of its developments. Lenin for sure was, as was Mao. The kind of people that are thought leaders in marxism are people who put it into practice and learned from that practice. "Influencers" can only go so far if they aren't out there organizing. But doing so also puts them more in the crosshairs and so would give them more reason to be cautious about what they say. It's insulation that empowers recklessness.