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Doesn't Ford mostly focuss on the American market these days? They don't make reasonably sized or affordable cars anymore, only oversized pickups and SUVs, which don't sell well outside of North America.
Meanwhile BYD has the Chinese market already, and is expanding globally, selling relatively affordable EVs.
I'm not exactly surprised that they are outselling Ford
Stellantis, GM, Ford all colluded to stop making lower cost vehicles.
Its not collusion. They just can compete against Japanese and South Korean brands in this segment so all the R&D money designing and building compact cars was going to waste. People would rather buy a Civic or Corolla than a Cruze or Focus.
It's no like they're forcing people to buy bigger cars especially considering these brands already make up a minority of sales in the US.
I'll disagree, personally I'd have bought a Mondeo over a VAG wagon in a heartbeat if they still made them. I got talking to a salesman at my local dealership and the sentiment is basically "no-one really understands what they're doing, they've stopped making all the cars that sold well"
No doubt there are outliers, but sales figures show that German brands (and Tesla) dominated sales in the EU while the Mondeo was still around. Here in the US, this segment is dominated by Asian and German brands as well which leaves little room for companies like Ford or GM to compete, especially when this whole segment shows declining sales year over year. They sell far more trucks and SUVs which is why those have become their focus. Why spend billions to build a car that only earns you millions?
Stellantis does make affordable vehicles though... in Europe...
They own Peugeot, Citroën, Fiat, Opel, etc and they have been making great affordable EVs for a few years now.
Stellantis in the US and Stellantis in Europe seem like two entirely different entities that don't talk to one another.
In Europe they do, and it's still a reasonably popular brand despite Trump.
North America only gets the tanks.
That must have changed recently then, because last I checked they only really had the Mustang left over.
Ever since they discontinued the Ford Focus and Ford Fiesta
Edit: Looks like they introduced the Ford Puma since then, and a handfull of SUVs
The explorer is a mid size car. I USA it would go as a CUV.
Edit:
The European Explorer EV is a mid size car.
The Ford Explorer is not even close to being a mid-size car
Here is it compared to a Peugeot 2008, which is a "mid-sized" car by European standards
https://www.carsized.com/en/cars/compare/peugeot-2008-2023-suv-vs-ford-explorer-2019-suv/
The Ford Explorer is an absolute tank compared to the Peugeot
The 2008 is a pumped up 208, and is absolutely a small car, bumped up a bit from a sub compact.
The CUV is not for compact, it signifies crossover which means it has driving capability like a sedan.
The CUV is a pumped up sedan, the 2008 is a pumped up sub micro.
The ID.4 I own is a medium sized car. And the explorer is actually a bit smaller.
https://www.carsized.com/en/cars/compare/ford-explorer-ev-2024-suv-vs-volkswagen-id4-2020-suv/
Peugot 2008 / Ford Explorer comparison (Explorer is of courser the BEV version as BEV is 70% of the market here)
https://www.carsized.com/en/cars/compare/peugeot-2008-2023-suv-vs-ford-explorer-ev-2024-suv/
The comparison between 2008 and ID.4 is not nearly as extreme here as the picture you show?
https://www.carsized.com/en/cars/compare/peugeot-2008-2023-suv-vs-volkswagen-id4-2020-suv/
IDK if one is an American explorer and the other European?
Looks like the picture you show is from the same site?
Edit:
Made the same link twice by accident. So I corrected links and added a bit of explanation.
They still make reasonably sized and priced cars for the UK market.
Compact/Crossover SUVs are hugely popular worldwide, they've been replacing sedans/hatchbacks here. I was surprised to learn BYD's best selling car wasn't the smaller Dolphin or Seagull, but the Song Plus.
But, yeah, Ford has been focusing on bigass expensive cars here too. Their cheapest (gas) vehicle for this year is more expensive than the BYD Song plug-in hybrid, which is twice the price of the Seagull.