this post was submitted on 11 Mar 2026
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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 19 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
179 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] Feyd@programming.dev -5 points 18 hours ago (1 children)

8gb of RAM is completely unserviceable. A browser and 2 electron apps will have you suffering.

[–] thirdBreakfast@lemmy.world 7 points 18 hours ago

Yes - Electron makes some sense in a world where developer effort is expensive and memory is cheap. Perhaps the inverse of that situation will encourage more interest native apps.