this post was submitted on 11 Mar 2026
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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 17 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
170 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] ripcord@lemmy.world 3 points 16 hours ago (1 children)

Always the keyboard for me, for some reason. Almost never battery problems.

[–] SreudianFlip@sh.itjust.works 1 points 9 hours ago

Tip to used laptop buyers: avoid the MacBook Pro from 2016 through early 2020. The keyboard design dies early and is expensive to replace.