this post was submitted on 11 Mar 2026
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202
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 17 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
170 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] melfie@lemy.lol 1 points 16 hours ago

My, how far we’ve fallen where a $600 potato with 8GB of RAM is considered a great deal.

Here’s a $720 laptop with 16GB of DDR5 and a RTX 4060 (out of stock of course):

https://www.newegg.com/msi-15-6-geforce-rtx-4060-laptop-gpu-amd-ryzen-5-7535hs-fhd-16gb-memory-512-gb-nvme-ssd/p/N82E16834156873R