this post was submitted on 11 Mar 2026
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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 19 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
179 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] just_another_person@lemmy.world -2 points 16 hours ago (1 children)

Resolution alone isn't the only factor. It's a larger display, requiring more power, which is either a PC/PD issue, or a battery issue. The point is that the power draw has to come from somewhere, and nothing this is the same platform as an iPhone (essentially), there's going to be a trade-off somewhere.

As you noted they've reduced the refresh rate, which makes a big impact, but I don't think it stops there.

The original platform has apps that are optimized for that platform, and now you're throwing a different OS at it which has more expansive use of resources: CPU, memory, GPU, and power.

We'll have to see how they have made paths through MacOS to account the platform specifically, but I'm betting there are several drawbacks. This was the main complaint of how they dealt with those insanely expensive Mac Pro with M-class chips when they first came out, but in the inverse. High power draw, heat issues...etc.

[–] Hond@piefed.social 5 points 16 hours ago* (last edited 16 hours ago)

My guy,

i said mobile compute power is insane. You had a somewhat sensible take why it may not transfer to a laptop. I gave you hard facts why your concerns arent applicable. Instead of just admitting you misjudged the resolution differences you mansplain to me some irrelevant things. Yeah, the power draw is going to be different. Its a laptop, no shit. It also has tons of more space for a battery.

You are just talking out of your ass. Instead of looking up the wikipedia page for 2 minutes.

/Its also a released product. Reviews and benchmarks are readily available... Like what. Just look it up.