this post was submitted on 11 Mar 2026
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177
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 14 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
155 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] brucethemoose@lemmy.world 35 points 11 hours ago* (last edited 11 hours ago) (2 children)

As I always say:

...Most people need an iPad with a better keyboard, and a touchpad.

That's all they use their computers for. They don't want to mess with filesystems or specs or any concepts like that, they just want to add text to their kid's picture or send an email or read a PDF or scroll YouTube, or do things like banking or streaming that are honestly better supported as iOS apps anyway.

And that's basically what the Neo is.

Laptop makers are up shit creek if they insist on staying with Windows, as Microsoft stupendously bungled that experience.

[–] EncryptKeeper@lemmy.world 6 points 8 hours ago

To be quite honest if IPads could just run Mac OS apps on it, it would be a dynamite device and I wouldn’t have even bought my MacBook. I bought an IPad for note taking, and basic work tasks I can do via SSH. The lack of desktop app support was the only thing that thing couldn’t do handily.

[–] Hadriscus@jlai.lu 12 points 10 hours ago

If I were a laptop maker I would have seen the writing on the wall ten years ago and invested in Linux support, but hey