this post was submitted on 11 Mar 2026
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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 17 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] CompactFlax@discuss.tchncs.de 2 points 13 hours ago

Yeah, conceptually it’s good, but the free up is important and seems to be a secondary concern. Perhaps it’s the third party devs.

Wasn’t super fetch what they called the high speed usb flash drives you could use as swap? That reminds me of a time I was optimistic about technology. Vista RC and Office 2007 on my MacBook Pro.