this post was submitted on 11 Mar 2026
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177
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 14 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
155 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] Wispy2891@lemmy.world 30 points 5 hours ago (2 children)

In Europe the price it's not that appealing, it's €699 and because they "care about environment 😉" the €99 charger (which is almost mandatory for a new user) is sold separately.

At €798 for 256g/8g it's not as good as the $599 they're selling in the US.

If someone is price sensitive, can get 3-4 refurbished ThinkPads with better specs for that price and run Linux much easier without hoping on some volunteer wizard to reverse engineer the proprietary components

[–] ZILtoid1991@lemmy.world 2 points 43 minutes ago

Got an L440, upgraded it to 16 GB and to i7, now it's a beast. Had to "reset" its battery, otherwise it didn't last for more than 20-30 minutes. Maybe will swap the screen to a 1080p IPS one and upgrade the WiFi/Bluetooth to modern standards.

[–] boonhet@sopuli.xyz 1 points 1 hour ago

I also hate that they no longer ship chargers, but it's a USB-C charger. Don't most people have at least one by now? The Neo in particular doesn't require a very powerful one.

Now the fact that if you get an M5 Max 16" MBP which takes like a 100ish watt charger (can charge with slightly less, but with 20-30 it'll be hopeless), you still get no charger, is utter bullshit because most people don't have such a powerful USB-C charger around unless they've had a Macbook Pro made in the last decade already.

“care about environment 😉”

Most definitely something they're doing for improved profit margins, but at the same time, slightly smaller boxes = more boxes per load of cargo = a bunch of CO2 saved on transport. Also they get to manufacture fewer chargers, as repeat customers won't buy multiple chargers anymore. I do think the impact is significantly more pronounced with phones which get replaced more often and where the charger would take up a bigger percentage of the total box size.