this post was submitted on 11 Mar 2026
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177
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 14 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] boonhet@sopuli.xyz 1 points 1 hour ago

I also hate that they no longer ship chargers, but it's a USB-C charger. Don't most people have at least one by now? The Neo in particular doesn't require a very powerful one.

Now the fact that if you get an M5 Max 16" MBP which takes like a 100ish watt charger (can charge with slightly less, but with 20-30 it'll be hopeless), you still get no charger, is utter bullshit because most people don't have such a powerful USB-C charger around unless they've had a Macbook Pro made in the last decade already.

“care about environment 😉”

Most definitely something they're doing for improved profit margins, but at the same time, slightly smaller boxes = more boxes per load of cargo = a bunch of CO2 saved on transport. Also they get to manufacture fewer chargers, as repeat customers won't buy multiple chargers anymore. I do think the impact is significantly more pronounced with phones which get replaced more often and where the charger would take up a bigger percentage of the total box size.