this post was submitted on 11 Mar 2026
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177
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 14 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
155 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] Ice@lemmy.zip 21 points 5 hours ago* (last edited 5 hours ago) (1 children)

Am I the only one even a little happy to see the head of a major company mentioning upgradability as an appeal for customers?

Please do stick with two unsoldered SODIMM slots for your laptops Asus.

[–] boonhet@sopuli.xyz 1 points 1 hour ago

I don't know what Asus is doing as I haven't owned one, but some manufacturers are finally starting to do LPCAMM2. Which near me is actually cheaper than SODIMMs. And is technically superior. One reason (besides being able to sell you a new device when memory goes bad) that manufacturers solder RAM it is that it allows for faster speeds than SODIMMs, at lower power requirements.