this post was submitted on 11 Mar 2026
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177
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 14 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
155 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] SaraTonin@lemmy.world 2 points 4 hours ago

Yeah, I think the RAM argument is besides the point. Apps can be optimised for macs in a way that they can’t for PC, and the target audience for this is people at school/college who need to do their homework, and people sitting in offices

Is it going to run super-powerful software? No. Is it going to replace a leet coder’s desktop PC? No

But it’s not supposed to

And if you’ve got the CEO of one of the largest computer firms on the planet saying “this is a serious threat to our business” then that’s worth taking seriously

Especially if you look beyond this. Apple won’t be looking at this in isolation. They’ll be looking at getting in to schools. Chances are that the OS you use in school will be the one you’ll stick with as you get older - especially if it’s also the one that workplaces are starting to use. And if you’re using Apple computers, well, then it makes more sense to have an iPhone than an Android, doesn’t it? Fitness tracker? Well, the Apple Watch is right there

And so on

This is a smart move by Apple. Probably the smartest they’ve made in years