this post was submitted on 11 Mar 2026
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185
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 16 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
165 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] melsaskca@lemmy.ca 10 points 1 hour ago (2 children)

The perfect time for a relatively cheap Apple laptop when Microsoft is forcing people to buy new hardware just to use their latest version of their operating system. I wonder what the percentage of Microsoft folks who go to the MacBook will be. I wonder what the percentage of users who go the UNIX/Linux route would be. I'm not an apple fan myself so would go linux, but a good business move from Apple though.

[–] BeMoreCareful@lemmy.world 2 points 50 minutes ago

That would be interesting to watch.

If I ever had to buy a personal laptop again, it'd definitely make the list.

Obnoxious hardware prices are what kept me off mac for so long. Now all prices are obnoxious maybe it would even out.

Great move if they can capitalize on it

[–] vacuumflower@lemmy.sdf.org 2 points 1 hour ago

Apple user share is beneficial for Linux user share.