this post was submitted on 11 Mar 2026
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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 17 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
170 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] vacuumflower@lemmy.sdf.org 1 points 2 hours ago

One thing I don't appreciate about Apple is that you have to use a dong(le) concentrator always.

But yes, iPad laptop version is what this is and a thing in demand.

They were preparing for an offensive and it's starting! The order is given, we are starting to bomb Wintel.

It'll be a better world. MacOS devices are pretty normal in the sense of being locked down, as compared to iOS. And there will be some competition. Apple winning is good, they'll raise quality standards. And they won't kill MS completely, just eat out a piece of the market, perhaps more than half.