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YouTube's ad problem just got worse: Users now seeing 90-second unskippable ads!
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this post was submitted on 08 Apr 2026
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Youtube: "GOD PEOPLE KEEP SKIPPING ADS, WHAT CAN WE DO TO STOP THIS LOSS OF REVENUE?!"
Viewers: "Maybe have standards for length and content and moderate the platform to prevent malicious actors?"
Youtube: "I KNOW, I'LL JUST MAKE FORCED ADS LONGER AND MORE OBNOXIOUS!"
Viewers: "JUST MODERATE YOUR FUCKING PLATFORM, YOU HAVE THE MONEY AND RESOURCES TO FUCKING DO IT"
Youtube: "Users are just so selfish and entitled, trying to skip ads.."
Viewers: " Fuck it installs ublock origin
If you grew up with commercial TV, not only is the frequency of ads on youtube bad, but the placement--in the middle of a sentence or a scene--is mentally and emotionally destructive.
The worst is when you're watching something emotionally charged (pissed off or funny as fuck) they'll put an ad exactly when the video hits you
When cable TV first came out it didn’t have ads because you were paying for the service. When Sirius satellite radio came out it didn’t have ads because you were paying for the service. When Netflix streaming came…
Adding ads to YouTube was always the plan.
https://en.wikipedia.org/wiki/Enshittification
That was always the plan. They were just slow walking it.
Also Youtube: DONT INSTALL UBLOCK ORIGIN OR WE'LL REMOVE YOUTUBE SHORTS!!!!
Viewers:
Wait, they're willing to reward us for using UBO?
Wait what? I have had ubo installed forever. Why is my shorts still there?!