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YouTube's ad problem just got worse: Users now seeing 90-second unskippable ads!
(www.androidauthority.com)
This is a most excellent place for technology news and articles.
it doesn't matter, when people are fed up with that shit they will just go back to watch any other platform (tv, streaming, tiktok)
scale does not matter, these alternatives are not trying to scale like youtube because youtube is unsustainable in the first place