this post was submitted on 28 Apr 2025
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Article littered with affiliate links.
And it also doesn't make sense.
I think I get what it's saying? It's saying that while your phone isn't directly listening to your conversations in any meaningful way they collect crazy amounts of other data on basically everyone and can piece it together in such a way that they can make some scary accurate guesses as to the kind of ads to serve you based on what their systems have gathered your interests are and where/with whom you spend your time.
I'm not entirely sure. They didn't really seem to present much more than speculation on it.
This is what I’ve been saying for years. You don't need to listen to someone’s microphone to serve eerily relevant ads. I’ve heard people commonly discussing how they talked about something and saw an ad for it later. You’re already being tracked everywhere and a bit of confirmation bias is all you need to focus in on the times it works. It’s like that story of the prenatal vitamins being recommended to that woman who didn’t realize she’s pregnant.
This isn’t to say that I don’t believe someone can’t possibly turn on the mic in a targeted attack, but few of us are having conversations that are that important. It’s way easier to target you other ways using data that’s much more available.
I've been thinking it's the other way around. You see such and such ad X times and then the next thing you know you're thinking about it, then mention something to someone. Then Notice the ad you've been seeing for a while now.
They don't have to listen for a thought they put there in the first place.
I think history will look back at this period of wild ass mass propaganda and be like: what do you mean they used it to sell crap?