this post was submitted on 27 Apr 2026
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It's called incumbency.
I remember a time when IBM had 95% market share of the PC market.
Then Apple and Microsoft innovated them out of the market, in software.
Blackberry had 80%+ market share of the smartphone segment they popularized. In 4 years it was almost entirely gone.
It happens when the engineers are sidelined and the finance and marketing people take over.
They are blind to any trends that they do not control. They are unable to innovate and unwilling to take risks. It kills gigantic companies slowly at first and then very quickly.